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In 2003, pharmaceutical companies spent $5.7 billion marketing to physicians through in-office promotion, hospital promotion, and journal advertising.1 The documents below were selected from the Franklin v. Parke-Davis and the Congressional Committee on Government Reform collections to illustrate pharmaceutical industry marketing activities. | | |
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| 1 Waxman, HA. Memorandum to the Democratic Members of the Government Reform Committee: The marketing of Vioxx to physicians. May 5, 2005. Committee on Government Reform Minority Office, United States House of Representatives. Available from: http://www.democrats.reform.house.gov/Documents/20050505114932-41272.pdf | ||||||||||||||||||||||
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