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In 2003, pharmaceutical companies spent $5.7 billion marketing to physicians through in-office promotion, hospital promotion, and journal advertising.1 The documents below were selected in an effort to illustrate both the breadth of pharmaceutical industry marketing activities and the breadth of this collection. | | |
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| 1 Waxman, HA. Memorandum to the Democratic Members of the Government Reform Committee: The marketing of Vioxx to physicians. May 5, 2005. Committee on Government Reform Minority Office, United States House of Representatives. Available from: http://www.democrats.reform.house.gov/Documents/20050505114932-41272.pdf | ||||||||||||||||||||||
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